Ask about Wella Ultimate Color Sulfate-Free Shampoo
- Gentle cleansing to minimize color fade*
- Color vibrancy for up to 10 weeks**
- 73% consumers agree scalp comfort is improved after 1st use**
- Helps to detox hair from color-distorting metals
- Revitalized hair from first wash
**With regular use of Ultimate Color regimen from salon to home
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