Wella Professionals Shinefinity Hair Color

Wella Professionals Shinefinity, shine you can feel, the new translucent demi-permanent hair color, offering zero lift, zero damage, up to 6 weeks color glaze, clean formula, true-to-tone reliable color results, no-drip gel cream and balanced pH technology.

Clean Formula. Zero Ammonia, Zero Silicones, Zero Alcohols, Zero Direct-dyes

HOW TO APPLY: Wear suitable gloves. The mixture can be applied using applicator bottle or bowl & brush. Apply SHINEFINITY to pre-shampooed, towel-dried hair evenly from roots to ends. Tip: For even more intensity, you can also apply the mixture directly on dry hair. DEVELOPMENT TIME: Without heat: up to 20 minutes. For more intense results use added heat: 15 minutes. ROOT TREATMENT: On visible regrowth apply to root area first, for a soft blended result. COLOUR BALANCING ON LENGTHS AND ENDS: For maximum refresh: Apply the colour to the mid lengths and ends and develop for the full development time. For minimum refresh: Comb the root colour through the mid length and ends after 15 min and develop for a further 5 min. Can be used on lengths and ends when using Koleston Perfect or Illumina Color on the roots if desired