Boost your earning: More color, more clients, more savings. thanks to 33% more color in every tube.

Inventory Optimization: Bigger tubes mean less packaging, less storage, fewer reorders, and more time to focus on growing your revenue.

Sustainability Benefits: More product per tube = less time on the road, more money saved, and less impact on the planet

ME+ Technology: Formulated with Wella's breakthrough ME+ dye molecule, which reduces the risk of developing a new allergy to hair color1, while delivering pure, balanced color results.
True-to-Tone Results: Provides even, vibrant, and long-lasting color with natural depth and shine.
Excellent Gray Coverage: Offers up to 100% gray coverage, ensuring a uniform and natural-looking result.
Gentle on Hair: Infused with caring ingredients to protect and nourish the hair during the coloring process, leaving it smooth, soft, and healthy.
Fade-Resistant: Ensures your color stays vibrant and true, even after multiple washes.
Perfect For:

Wella Professionals Koleston Perfect Me Permanent Hair Color XL