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SCHWARZKOPF TBH TRUE BEAUTIFUL HONEST HAIR COLOR truly unique, beautifully authentic, and genuinely honest -- a new generation of multidimensional color. Authenticity is more than a trend. It's a lifestyle. The first multidimensional permanent hair color that creates authentic looking shimmering powder tones. Formulated with naturally derived grapeseed oil, complemented by additional performance drivers, for a truly personalized service. Beauty has become a method of self-expression, rejecting convention, celebrating imperfection, and being happy just the way you are!

What is truly authentic hair color? It works with hair's natural high and lowlights to create a unique and beautiful color. Here's how tbh -- true beautiful honest achieves genuine, authentic looking results by:

Illuminating and enhancing natural high and lowlights for multi-dimensional look
Genuinely honest approaches to ingredients

It's time to take the confusion out of color with tbh -- true beautiful honest. Believe in being as transparent and honest as possible.