SCHWARZKOPF IGORA ROYAL PERMANENT HAIR COLOR CORE LINE a new approach to color products and services. Achieve results with the unique combination within a range of distinctive and bold colors. Designed by colorists for colorists seeking maximum intensity and very clear, sharp tone directions. This range is the result of over 100 years of color processing by Schwarzkopf, and may very well be their best. While providing 100% white hair coverage (even on thick and resistant hair), this color range is bound to stun you with its performance and reliability.

The IGORA ROYAL High Definition Technology features a high definition color pigment matrices for clearest tone direction, enhanced true-to-swatch results, amplified intensity, and maximum coverage.

Lipid carriers amplify the pigment penetration and lock the color in by sealing the surface of the hair for long-lasting color retention.

THE RESULT: TRUE COLOR IN HIGH DEFINITION

Up to 50% longer color retention
Up to 25% higher reflex vibrancy
Perfect color equalization even on porous hair
Clearest lifting shades and advanced care for maximum contrast and shine
Fashion colors with clear and strong tone directions